RHA has announced it plans to promote the coach sector with what is describes as the first-ever National Coach Week, set to take place from 1 April 2022.
The event is expected to form a permanent part of RHA’s annual schedule, alongside its existing National Lorry Week and the Commercial Vehicle Show. It comes after coach memberships were launched earlier in 2021.
The trade body says the campaign will run across the UK and celebrate the industry and the role it plays to both the public and government officials. It also aims to tackle the skills shortage the industry currently faces by “promoting the diverse careers in the coach sector, from drivers and engineers to admin staff and operations.”
A competition will even offer one winner the opportunity to train to become a coach driver for free.
“We’re excited to launch the UK’s first-ever National Coach Week as a way of celebrating and promoting the coach industry after a tough couple of years,” explains RHA Managing Director Richard Smith. “We’re encouraging everyone to get involved, from people in the sector, to schools, colleges, tourism and many others.
“It’s going to be a great opportunity to showcase the vital role our industry plays and the career choices it offers.”
Already supporting the event is Irizar UK, whose UK Sales Director Julie Hartley says the campaign “couldn’t come at a better time. The industry deserves much more recognition for the role it plays keeping people moving and supporting other sectors such as hospitality, events and tourism.”
Further details will be revealed in the coming weeks.
